First Look at This Year’s Air Jordan 4 “Bred” Retro

Update, September 10, 2026: Jordan Brand confirmed the Air Jordan 4 “Bred” for a November 27th, Black Friday release in full family sizing during a New York Fashion Week preview, correcting the previously reported November 28th date.

UPDATE 8/20/26: Retailer images of the “Bred” Jordan 4 are here, via JD Sports.

ORIGINAL STORY:

Jordan Brand’s retros of their most iconic releases have become more and more frequent in the past decade. This holiday season, the Air Jordan 4 is readying for another retro of the OG “Bred” palette.

For decades, Jordan Brand has been fiercely protective of their iconic colorway and silhouette pairings, like the Bred & Chicago 1s, Cement 3s, and Bred 4s. Pairs are famously scarce, limited in number to manufacture hype around these all time classic sneakers, which they certainly earned in on court moments with Michael Jordan. In the past decade, the Jumpman has grown noticeably more lax regarding these iconic styles, issuing retros with increasing frequency and minute changes to make them different from the last. Previously, you’d see a Bred AJ1 or AJ4 release once a decade. This year, we’ll get our second release of the Air Jordan 4’s OG black and red look for the second time in less than seven years.

The change in frequency for beloved colorways is not necessarily a bad thing. Longtime Jumpman collectors typically have multiple pairs each of these true classics, and ramping up releases and stock units gives younger generations a chance to get elusive icons and learn the stories behind them along the way. The last time we saw the Bred Jordan 4 was in 2019, though honestly it feels much more recent than that. Currently slated for a release in November, this years edition has been promised to be the most accurate to the 1989 pairs yet, featuring a refined shape, Nike Air branding on the heels, and white edges for the black nubuck leather paneling. Originally leaked by @zSneakerHeadz and SneakerFiles back in March, the first image of the new pair has finally surfaced this week.

AIR JORDAN 4 “BRED” 2026 RELEASE INFORMATION

After the leak regarding Jordan Brand’s next Air Jordan 4 release early this year, we finally have a rumored release date and stock keeping info for the upcoming retro. Pairs of the iconic “Bred” colorway are penciled in for release on November 27th, 2026, Black Friday. The new pair reportedly restores the original 1989 shape, Nike Air branding, and white edges for the nubuck paneling. Pairs will be available from Nike and select retailers for $230.

Air Jordan 4 “Bred”
Color: Black/Fire Red Cement Grey Summit White
Style Code: IX8180-001
Release Date: November 27th, 2026 (JD Sports)
Price: $230

Check out the early images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts. 

Jordan Brand gave media an early look at the “Bred” pair during a New York Fashion Week gifting suite in New York City, confirming the November 27th, Black Friday release date and full family sizing availability.