wwd footwearUGG2026-09-30
Ugg President Anne Spangenberg on the Origins of ‘Ugg Season’ and How the Cozy Boot Brand Became ‘Personal’ for Many
What to know
ClosetKept AI- UGG President Anne Spangenberg discusses brand's seasonal success and personal appeal.
- Brand attributes success to multiple factors rather than single element.
- Article focuses on UGG's cultural positioning and 'Ugg season' phenomenon.
