Tomorrowland WR1 Sneaker Presale Begins September 13th

Tomorrowland has released its first ever sneaker, the WR1, opening footwear as a new category for the festival brand after more than a year of development by its in house design team. The shoe is built for daily wear rather than as a festival souvenir, something fans can reach for on an ordinary day long after the sets end.

The WR1 caps a buildup that started more than 15 years ago with logo tees and caps. Tomorrowland has since grown that merchandise arm into a full lifestyle operation spanning fashion, accessories, fragrance, wellness, homeware and design, working with partners like Grown Alchemist, Baobab Collection, Serax, Sarda and LOOP along the way. Readers tracking every new sneaker drop can browse JustFreshKicks’ sneaker news coverage or check the sneaker release dates hub for what else is landing this month.

The Tomorrowland WR1 Design

The WR1’s defining feature sits underfoot. Its sole unit borrows its shape from the ridged pattern on the underside of a mushroom cap, reworked into a form that curves and stacks in layers instead of running flat. That same organic language carries up into the upper, where flowing lines and layered textures give the shoe a soft, sculptural look. Tomorrowland kept its own branding minimal on the shoe, letting the shape do the talking instead of a large logo, and designed the silhouette to stay in rotation year round rather than chase a single season. The WR1 arrives in multiple versions, giving wearers room to pick the build that fits their own style instead of one house look for everyone.

The WR1 first went on sale at Tomorrowland Belgium 2026, where festivalgoers could preview and order the shoe from custom built stores designed as physical extensions of its sculptural look. Lost Frequencies, Miss Monique and NOVAH front the campaign supporting the launch. From the festival, the rollout moves to the Tomorrowland Flagship Store in Ibiza, Magic of Tomorrowland in China, retail stops in Melbourne and Amsterdam tied to Amsterdam Dance Event, Tomorrowland Thailand, and a pop up in Hong Kong, with more locations still to be confirmed.

What Inspired The Design Of The Tomorrowland WR1?

The sole pulls its curved, layered shape from the ridge pattern on the underside of a mushroom cap, an organic reference that carries up into the flowing lines and layered textures of the upper.

Tomorrowland WR1 Release Information

The Tomorrowland WR1 presale opens globally on September 13, 2026, with pre registration already live through the Tomorrowland store, which stays the main place to order a pair once the presale period ends. Pricing has not been announced. Beyond the online presale, the shoe is also rolling out to Tomorrowland’s physical retail network, including its flagship store in Ibiza, Magic of Tomorrowland in China, stops in Melbourne and Amsterdam during Amsterdam Dance Event, Tomorrowland Thailand, and a Hong Kong pop up, with additional locations still to be confirmed.

Tomorrowland WR1
Release Date: September 13, 2026 (Presale)
Price: TBD

Frequently Asked Questions

The global presale begins September 13, 2026, with pre registration already open through the Tomorrowland store.

The WR1 is available through the Tomorrowland store online, plus in person at the Tomorrowland Flagship Store in Ibiza, Magic of Tomorrowland in China, retail stops in Melbourne and Amsterdam, Tomorrowland Thailand, and a Hong Kong pop up.

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Images via Tomorrowland