
wwd footwearOn2026-09-16
On’s New Superfoam Took Months of ‘Intense, Geeky Chemistry,’ President Scott Maguire Says
What to know
ClosetKept AI- On developed new Superfoam technology through months of intensive chemistry work.
- Superfoam debuts in Cloudsurfer 3 model launching October 1, 2026.
- President Scott Maguire led development of the proprietary foam technology.
- Superfoam represents On's advancement in cushioning material innovation.



