← Newswwd footwearOn2026-07-30NYC Marathon Winner Hellen Obiri Stars in On’s New Campaign Aimed at Showcasing the ‘Emotional’ Side of RunningJul 30, 2026·1 min readWishlistThe campaign follows Obiri during her daily training routes in Boulder, Colo.Shoe Industry NewsCampaignsOn HoldingOn RunningRead on wwd footwear →Copy linkMore On newsSep 18OnKylian Mbappé Leaves Nike for On in Major Football DealSneakerbardetroitSep 16OnKith x On Fall 2026 Collection Introduces The New K-Tech 3SneakerbardetroitSep 15OnOn’s New Superfoam Took Months of ‘Intense, Geeky Chemistry,’ President Scott Maguire SaysWwd FootwearAug 26OnFKA Twigs Reinvents The On Cloudmonster 3 As A MuleSneaker News