← Newswwd footwearNike2026-08-22Nike’s Stock Troubles Aren’t New, Here’s Why the Crash Is Going Viral Now Aug 22, 2026·1 min readWishlistNike's troubles go back to 2020 at the onset of COVID, compounded by a shift from wholesale to direct-to-consumer, and lack of product newness.Shoe Industry NewsElliott HillFinancial HubJohn DonahoeNikestock marketRead on wwd footwear →Copy linkMore Nike newsSep 21NikeNike’s Greasiest Sneaker Is Low-Key Its GreatestHighsnobietySep 21NikeNike SB Tennis Classic XL “Baroque Brown” Returns for Fall 2026SneakerbardetroitSep 21NikeNike Keeps the Air Diamond Turf 2 Clean in White and BlackSneakerbardetroitSep 21NikeNike Air Force 1 Low Jewel “New York Liberty” Release PostponedSneakerbardetroit
Nike's troubles go back to 2020 at the onset of COVID, compounded by a shift from wholesale to direct-to-consumer, and lack of product newness.
