
wwd footwearNike2026-10-02
Nike Reveals New Operating Model as It Misses Q1 Sales
What to know
ClosetKept AI- Nike missed Q1 sales targets, prompting operational restructuring.
- Company prioritizing growth in Jordan brand segment.
- Sportswear category identified as key growth focus.
- China market expansion central to Nike's strategic plan.
- New operating model announced to address performance gaps.



