sneakerfreakerNike2026-08-18
Material Matters: Nike's Laser Goes Large
What to know
ClosetKept AI- Nike and Jordan Brand collaborated to develop laser technology for footwear design.
- Laser tech creates new visual language on sneaker uppers.
- Release date: August 17, 2026.
- Project called 'Laser Goes Large' expanding scale of laser application.
- Article published on Sneaker Freaker platform.
Here's the story of how Nike and Jordan Brand harnessed laser tech and set it loose on-foot as a brand new visual language.
