Jordan Brand Invests in No Tees Tour Golf Competition
What to know
ClosetKept AI- Jordan Brand invests in No Tees Tour, a short-game golf competition skipping traditional 18-hole rounds.
- Format combines H.O.R.S.E. gameplay with golf, dropping competitors into varied short-game situations around greens.
- Next event October 1, 2026 at Blackwolf Run, Kohler, Wisconsin with 32-person field.
- Field includes professional golfers, athletes, entertainers, and creators competing together.
- Investment extends Jordan Brand's golf business beyond footwear and apparel into competition platform.
Jordan Brand has put money behind Will Lowery’s No Tees Tour, a short game golf competition that skips the standard 18 hole round entirely. Players are dropped into a variety of lies and short game situations around the green and have to work out the shot on the spot, a format organizers sum up as “H.O.R.S.E. meets golf.” The field is not limited to touring pros either, with athletes, entertainers and creators competing alongside professional golfers.
The move lines up with Michael Jordan’s decades long connection to golf, a relationship Jordan Brand has already extended into its own golf footwear and apparel business alongside the mainline Air Jordan catalog. Funding a competition platform instead of a new shoe pushes that relationship somewhere new. Lowery has pitched No Tees Tour as a shorter, lower commitment way for people to get into golf without setting aside time for a full 18 holes, and the new investment is meant to grow the concept into more communities. JustFreshKicks will keep tracking Jordan Brand’s golf moves on our Sneaker Release Dates hub.
What Is the No Tees Tour Golf Format?
No Tees Tour drops competitors into different short game situations around the green instead of playing full 18 hole rounds, a setup organizers describe as “H.O.R.S.E. meets golf,” with pro golfers, athletes, entertainers and creators all competing in the same field.
No Tees Tour Next Event Information
The next No Tees Tour event is set for October 1, 2026 at The Baths of Blackwolf Run in Kohler, Wisconsin, with competition beginning at 5 PM among a 32 person field of professional golfers, athletes, entertainers and creators. This is a competition, not a retail release, so no price or purchase details apply, and further specifics on how Jordan Brand’s investment will grow the tour have not been detailed yet.
No Tees Tour (Jordan Brand Investment)
Release Date: October 1, 2026
Frequently Asked Questions
When is the next No Tees Tour event?October 1, 2026 at The Baths of Blackwolf Run in Kohler, Wisconsin, with competition starting at 5 PM.
How many players compete in a No Tees Tour event?Each event features a 32 person field made up of professional golfers, athletes, entertainers and creators.
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Details courtesy of Jordan Brand and No Tees Tour
