wwd footwearadidas2026-10-06
How Messi and Adidas Are Partnering With Sony on a New Animated Series
What to know
ClosetKept AI- Adidas partnering with Sony and Lionel Messi on animated series 'Messi and the Giants'
- Kids' footwear and apparel collection launching Summer 2027
- Series releases October 5, 2026; merchandise follows in 2027
- Messi serves as co-executive producer on the animated project
