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Helly Hansen Sees Big Opportunity in Work Footwear, Plots Move Into Outdoor

wwd footwearHelly Hansen2026-09-07

Helly Hansen Sees Big Opportunity in Work Footwear, Plots Move Into Outdoor

Sep 7, 2026·1 min readWishlist

What to know

ClosetKept AI

Helly Hansen footwear currently represents ~20% of work segment business.
Company planning expansion into outdoor footwear market.
Market entry/product launch targeted for September 2026.

Footwear already composes about 20 percent of the business in the work segment.

Shoe Industry News footwear Kontoor Outdoor footwear Sourcing Journal Sport

Read on wwd footwear →

What to know

ClosetKept AI

Helly Hansen footwear currently represents ~20% of work segment business.
Company planning expansion into outdoor footwear market.
Market entry/product launch targeted for September 2026.