← Newswwd footwearOn2026-07-31From Dubai to California and Brazil, Inside On’s Big Retail PlansJul 31, 2026·1 min readWishlistThe Swiss firm plans to open four stores in California over the next three months and its first three Brazil locations this year.Shoe Industry NewsOn HoldingOn RunningStore OpeningRead on wwd footwear →Copy linkMore On newsSep 18OnKylian Mbappé Leaves Nike for On in Major Football DealSneakerbardetroitSep 16OnKith x On Fall 2026 Collection Introduces The New K-Tech 3SneakerbardetroitSep 15OnOn’s New Superfoam Took Months of ‘Intense, Geeky Chemistry,’ President Scott Maguire SaysWwd FootwearAug 26OnFKA Twigs Reinvents The On Cloudmonster 3 As A MuleSneaker News
The Swiss firm plans to open four stores in California over the next three months and its first three Brazil locations this year.
