Frances Tiafoe and Ben Shelton Bring Buzz to Lululemon and On in U.S. Open Semifinals — And This Classic Sneaker Brand Also Gets a Nod

K-Swiss receives on-court visibility from Frances Tiafoe at U.S. Open semifinals without formal sponsorship deal.

Tiafoe wearing K-Swiss shoes during U.S. Open competition signals brand presence in professional tennis.

Lululemon and On actively sponsor players competing in U.S. Open semifinals.

Classic sneaker brand K-Swiss gaining attention through athlete wear at major tennis tournament.