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Can Hoka be a $100 Million Brand for Academy? — ClosetKept

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wwd footwearHoka2026-09-30

Can Hoka be a $100 Million Brand for Academy?

Sep 30, 2026·1 min readWishlist

What to know

ClosetKept AI

Hoka brand launches at Academy Sports + Outdoors in late September 2026.
Jefferies analyst projects Hoka could reach $100 million+ sales at Academy by 2030.
Hoka expands retail distribution through Academy Sports + Outdoors partnership.

Where to buy

Shop the Can Hoka be a Million Brand for Academy

Search Hoka GOAT StockX eBay Similar on Amazon

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Jefferies analyst Jonathan Matuszewski says the Hoka brand, which launches at Academy Sports + Outdoors later this week, could become a $100 million plus brand for the outdoor retailer by 2030.

Shoe Industry News Academy Sports + Outdoors Hoka outdoor performance footwear

Read on wwd footwear →

What to know

ClosetKept AI

Hoka brand launches at Academy Sports + Outdoors in late September 2026.
Jefferies analyst projects Hoka could reach $100 million+ sales at Academy by 2030.
Hoka expands retail distribution through Academy Sports + Outdoors partnership.

Where to buy

Shop the Can Hoka be a Million Brand for Academy

Search Hoka GOAT StockX

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