Sneaker Bar DetroitNew Balance2026-09-10
Ayo Edebiri Joins New Balance as Its Latest Ambassador
What to know
ClosetKept AI- Ayo Edebiri named New Balance ambassador; both share Boston roots.
- Debut campaign filmed in Boston by photographer Tyler Mitchell.
- Campaign styled by Danielle Goldberg; features Boston Latin School.
- Campaign release date: September 9, 2026.
Ayo Edebiri is New Balance’s latest ambassador, and it makes total sense. Born and raised in Boston herself, the actress, comedian, writer and director has plenty of history with the brand’s hometown. Filmed locally in Boston by Tyler Mitchell, Edebiri’s debut campaign was styled by Danielle Goldberg. You can spot Boston Latin School and the […]
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