← Newswwd footwearadidas2026-07-21Adidas’ World Cup Win Sets the Stage for Bigger Battle with Nike in the U.S. MarketJul 21, 2026·1 min readWishlistThough Nike might have won when it came to media exposure with its blockbuster campaign, Adidas reigned on the sales front, according to early data.Shoe Industry NewsAdidasSalesSourcing JournalWorld CupRead on wwd footwear →Copy linkMore adidas newsSep 21adidasadidas Gazelle SPZL FC “Black/White” Releases September 25thSneakerbardetroitSep 21adidasadidas Superstar “Jewel” Covers a Black Canvas Upper in Colorful StonesSneakerbardetroitSep 21adidasadidas Tobacco x atmos “KOYO” Releases September 25thJustfreshkicksSep 21adidasThe adidas Superstar Went From Shell Toes to Twinkle (Square) ToesHighsnobiety
Though Nike might have won when it came to media exposure with its blockbuster campaign, Adidas reigned on the sales front, according to early data.
